Outsourced B2B Marketing Services
Whether it’s an individual project, targeted campaign, or ongoing multi-tactic program, Conach brings a team with over 100 years of B2B marketing experience to the table. By combining that experience with the latest marketing tactics, we customize each client’s programs to reach your goals. From filling your sales funnel to updating your brand, we have a proven record of success in:
Your Partner in B2B Marketing Services
We created Conach to be an outsourced B2B marketing partner with our clients. For this reason, we offer an extensive range of marketing, lead generation, and sales support services. Coupled with our service offerings, we developed convenient ways clients can work with us – our bundled services or custom projects.
Flexible and Customizable Bundled Services Options
The majority of our clients work with us on a monthly bundled services basis. Why? Because it provides outsourced B2B marketing services to support their new business development goals affordably. Our bundled marketing services costs are approximately a third the cost of hiring an employee. In addition, you receive a team of professionals with decades of experience and knowledge in copywriting, design, marketing, advertising, and sales services.
Sales and Marketing Bundled Services
This option allows us to act as your outsourced marketing department. We focus on achieving your goals with a set strategy through prioritized projects, as well as offering the flexibility to react to unplanned marketing opportunities. Our comprehensive sales and marketing services could include strategy, message development, brand creation and management, lead generation, inside sales calls, social media, e-bulletins, website, sales material, advertisements, press releases, trade show, video, campaign tracking and review, and ongoing consultation. In short, for one affordable monthly price, you can receive all of our services.
Lead Generation Bundled Services
If you have your sales and marketing program in order but are not generating enough leads, we have the answer. This option for bundled B2B marketing services focuses on creating more sales opportunities. We work with you to develop and implement a lead generation program based on proven strategies. Under most circumstances, our Bundled Lead Generation Services produce 8% to 25% new leads per month. The program could include social media, search engine marketing, prospecting call campaigns, direct mail, e-bulletins, trade show, and advertisements. As with our Sales and Marketing Bundled Services, we help track results to adjust campaigns as needed.
Digital Marketing Bundled Services
As more prospects are relying on mobile devices to search for services and products, an active digital marketing campaign as part of an overall B2B marketing program is essential. We help clients with awareness and lead generation channels, such as social media, blogs, e-bulletins, websites, organic search engine optimization, Google Ads, videos, and online advertising. With these bundled B2B marketing services, we design graphics to brand your pages, develop content for posts, schedule campaigns, and create ads for various platforms.
Design Bundled Services
Let’s say you have the in-house capabilities to develop your sales and marketing program, but need assistance with the development of its components, then this option can help. Our Design Bundled Services includes the copywriting (if required), concept development, design, and vendor management. As a result, you have the professional material you need from a team that can manage your brand throughout various platforms.
Advisory Marketing Bundled Services
Even though you have a sales team, in-house designer, and webmaster, you might need a seasoned advisor to help develop your marketing strategy, advertising campaigns, sales material, or review your overall sales and marketing program. Our Advisory Bundled B2B Marketing Services provide consultation from experienced, objective professionals.
Customized Projects From an Experienced B2B Marketing Agency
If a Google search led you here, you know have a plethora of advertising agencies, freelance designers, and website developers to hire for B2B marketing services. But how many have decades of experience in producing professional sales and marketing projects that hit the target? Our time in the marketing trenches has taught us what works and what doesn’t, allowing us to streamline and shorten the process in creating:
Strategy…the Who, What, and How to Reach and Connect with Prospects
It is essential to determine who are your most profitable prospects, what matters to them, and how to reach them. To accomplish this task you need a process. We have a detailed discovery process to help clients gather this information. We then help you develop an effective strategy involving:
Planning: This B2B marketing service collects data through our discovery process to develop a plan to promote your company, connect with the chosen target markets, and persuade decision makers. We have decades of experience planning and implementing cost-effective, proactive marketing campaigns to build awareness, increase leads and improve conversion rates.
Branding and messaging: Whether it’s a new company name, logo, or mascot, it must make the right impression on prospects. Successful branding is more than your image; it is developing core and target market messages that will give prospects compelling reasons to choose you over the competition.
Lead Generation Campaigns…From Warm Leads to Closing the Sale
With a sales and marketing plan set, it’s time to start getting leads. In addition to creating the lead generation material and managing the campaign, our in-house lead generation services cover:
E-bulletin Campaigns
Regular contact with prospects and current customers is often overlooked as part of the sales strategy. We employ e-bulletin campaigns for most of our clients, targeting their current or past customers and prospects. We will create a custom e-bulletins using your brand and then facilitate this affordable campaign to help drive repeat business, higher referral rates, new projects, and boost traffic to your website.
Social Media
The biggest challenge for most clients isn’t setting up a social media presence; it’s keeping it active by developing content. With this in mind, we developed a B2B marketing service to keep your LinkedIn, Facebook, or blog active. We create the content and then post it on a set schedule. This activity not only engages followers, but it also helps increase search engine ranking.
Organic Search Engine Optimization (SEO)
When we create a website, we always consider organic search engine optimization to help with Google ranking. Unfortunately, many new clients have websites that have not had this B2B marketing services completed. Google ranks sites based primarily on its content, the structure of that content, and the way you work keywords into it. We will develop the content utilizing keywords that we have found to be the most effective through keyword research.
Google Ad Campaigns
With this B2B marketing service, we create, facilitate and manage paid-for campaigns for clients utilizing Google Ads. Working within your set budget, we will develop ads based on keyword research to target the keywords and phrases to drive traffic.
Content Marketing
Beyond developing your marketing messages, we can help with on-going content creation. We can help write blogs, e-bulletins, social media posts, and sales material.
Prospecting Call Campaigns
To fill a gap in many of our clients’ sales process, we offer prospecting sales call campaigns. These B2B marketing services include finding the decision maker and their contact info and speaking with them to determine interest. If there is an immediate sale opportunity, we will contact you that day. If there is not a need currently, we e-mail the response package and send you a report of our monthly activities. For some clients we also perform the follow-up to the initial call.
Online & Print Advertisements
Trade publication campaigns running online and print advertising is still an effective way to drive visitors to your website, build brand recognition, and gather leads. We can help research the best publications for a targeted advertising campaign within a workable budget. Once we have established the budget and schedule, we can create the series of online and print ads and then manage the campaign for you.
Direct Mail Campaigns
When we plan a direct mail campaign, it is not a shotgun approach. It is a very targeted, small campaign to prospects or customers using postcards, folded mailers, or multiple piece packages. We can work within your budget to develop seasonal campaigns, a teaser campaign, or monthly campaign that produce results.
Trade Show Programs
Merely showing up at a trade show isn’t enough. In this B2b marketing service, we design displays and show material, but also help clients develop their trade show program. The pre-show strategy drives people to your booth using various tactics, such as e-mails, direct mail, online advertisements, and promotions. Post-show programs help to follow up with the leads gathered at the show and build the relationship.
Sales Material…the Tools to Support Your Team
Once you’ve engaged prospects, you need a sales toolbox of material to respond, communicate, pre-sell, cross-sell and ultimately close the sale. Our B2b marketing services create the digital and print, on-demand material your team can draw on. Our sales support material includes:
Websites
A website can have many roles for a company: silent salesperson, information guide, a portal for communication, e-commerce store, operational tool, and many more. In addition to your requirements, we bring the experience of developing hundreds of websites to your project. Every website we build uses the latest best practices for organic search engine optimization, ease of navigation, and connective visitor experience. The sites also have a content management system for easy updates and is responsive on mobile devices.
Website Hosting
To supplement our B2B marketing services, we offer website hosting on a server dedicated exclusively for our clients. This service provides our clients with quicker resolutions to any hosting issues than the large international options. Our hosting services include daily off-site backup and operating system maintenance and updates, as well as the SSL certificate installed at no cost.
Response Material
From the initial response to leads to additional follow-up material that builds the relationship with the potential customer, our sales tools not only tell a prospect what you have to sell but promotes the value of buying your product or service.
Video Production
We regularly produce videos for our clients as part of our outsourced B2B marketing services. Videos can be powerful tools for sales presentations, trade shows, on YouTube or streamed onto your website. The videos we have produced have had a variety of focuses, including capabilities, product, customer testimonials and target market.
Presentations and Proposals
We create presentations that can be customized by your in-house sales team. Our proposal templates not only present your solution or bid, but it also presents critical information that reminds potential customers why to choose you over competitors.