Every successful business starts small at one point. If you own a small business and have the ambition, motivation, and plan, there’s no reason why your business won’t grow. Of course, generating leads for small business is the key that makes the Read More
Now that we are at the end of the first quarter, I hope you have your 2019 small business marketing plan well underway. If you haven’t started this marketing program, the following is a checklist to get started: Planning: Markets, Budget and Read More
It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for small business marketing social media Read More
The PRC (Postal Regulatory Commission) approved the proposed United States Postal Service rate case for postage increases which will go into effect on January 27, 2019. Here’s an overview of the increases that will take effect: First Class Forever Stamps will increase from Read More
The Small Business Marketing Sales Funnel Ah, the sales funnel – a visualization for the lead generation and sales process that can be quite complex for many B2B marketing programs. I have seen clients break it into incremental steps. Of course, this Read More
Developing an affordable small business marketing program After decades of working with small businesses, I discovered a common mistake they make. When they start their business, they take care of the legal, operational, and financial areas. However, they commonly overlook marketing. In Read More