Category: Small Business Marketing

Over the years, I have worked with many old – and in this case, I’m counting any business open for over three years as old – clients that can’t understand why I tell them we need to practice new small business marketing. Read More

I was having a conversation with a new client about how customers find their type of services. I told him that first we need to determine if their sales are mainly reactive or proactive. You might be asking the same question that Read More

Are you promoting all your products and services? Often, I have seen clients that focus on one or two products or services instead of a program of small business marketing cross selling. How do you know if you aren’t cross selling? If Read More

When you own a small business, understanding the various leads you attract is critical. Leads can involve several classifications during the sales process. Of course, a detailed categorization is necessary for salespeople to turn a lead to a sale as they progress Read More

As states and communities begin to reopen, it will not be business as usual. There will be faster and slower returns to normalcy, or at least what that will be as dictated by COVID-19. Employees and customers will be happy to have Read More

If you are one of the unfortunate businesses having to close because of the COVID-19 pandemic, I hope you will be able to reopen soon. While I realize that you have many concerns on your mind, don’t forget to consider your mall Read More

Influencer B2B marketing is currently the hottest trend in the online B2B marketing world – and for good reasons. Although B2B companies were late to the party, they have realized the value of working with influencers for promoting their brand. You may Read More

A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product Read More

Now that the holiday season is over and it’s time to get back to business. with that in mind, let’s look at some B2B small business marketing trends for in 2020? Like previous years, 2020 will see the ongoing evolution of trends Read More

If you’ve read my blogs, you know I’ve been at this a while. From websites to social media, I have seen several B2B marketing tactics birthed. I’m an advocate of developing a marketing mix that encompasses different tactics, both old and new. Read More

Did you know that about 80% of B2B customers now expect the same customer experience as B2C buyers? Customer experience has to be one of the core focuses of companies today in order to achieve B2B marketing success. It is the best Read More

The B2B sales manager of a small business is often the owner and acts as both a salesperson and a manager. However, if you are an owner that has salespeople, you know you face many challenges. This fact can be especially true Read More

Creating a proactive, results-oriented B2B marketing strategy is one of the most vital steps for every business. Whether it’s a parts manufacturer or an accounting firm, marketing is the tool to find qualified customers. Admittedly, choosing the right strategy out of the Read More

Let’s talk about print for B2B marketing. In the first place, let’s be clear that this is not the old marketing dinosaur touting extinct tactics. I am well aware we are living in the digital age!  However, being an old marketing dinosaur Read More

With an ever-evolving business world, the B2B marketing sales process has become complicated, challenging, and unpredictable. Because of this trend, it can be difficult for B2B companies to grow sales to meet established goals. For example, even recognized brands could find it Read More

Many companies are jumping on the “brandwagon” of small business influencer marketing. First of all, let’s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with Read More

When they say that the modern generation is living in a digital world, it doesn’t mean they have lost all contact with the physical world.  Consequently, where branded experiences are concerned, modern consumers want to go through a seamless, hassle-free process across Read More

The most common issue that most small business face is the small business marketing budget. Even though small business or new start-ups have small budgets it doesn’t mean they don’t have big goals. When cash flow is low, the first cut in Read More

Whether you run a small, struggling business or a big, multinational company, a priority should be Small business marketing engagement . However, with the increasing competition and the use of effective marketing strategies among marketers, it has become more challenging to survive, Read More