The complete industrial marketing sales funnel Even though the standard sales funnel ends with the sale, I believe it needs to have another step. The additional section is retention. The reason for this step is to focus on keeping a customer. After Read More
Assembling an industrial marketing advertising campaign A consistent industrial marketing advertising campaign can help a manufacturer in many ways. First, the campaign builds brand recognition within the markets you currently serve. This brand awareness makes it easier for your sales team to Read More
What industrial marketing ROI should be Everyone knows that ROI stands for Return On Investment. When regarding industrial marketing ROI, I think it should stand for Realistic Opportunity Investment, and in this blog I will explain: Why Realistic instead of Return? Read More