If you read any of my blogs, you know I’m an advocate for creating strong marketing messages. Recently, I’ve done several analyses for prospects and found a common thread –all their content is alike. Obviously, I know companies in the same industry Read More
In this blog we’ll discuss outbound and inbound construction marketing. Outbound marketing is the more traditional of the two and sends content to potential customers. Channels for outbound include prospecting calls, direct mail, e-mails, print/online advertising, and trade shows. Inbound marketing draws Read More
You might have built a website that engages visitors with the imagery and messages that promote your company, but is that enough? Not if you didn’t consider the keywords used in the site. Keywords are the way potential clients find you through Read More
Essential projects in a construction marketing program, a brochure, or a website are only parts of the plan. A marketing program needs to consist of strategy, branding, awareness building, lead generation, and sales material. However, while these parts might combine to make Read More
You wouldn’t start a building without prints, and you shouldn’t start promoting your business without a construction marketing plan. Like a construction project, a marketing program has many facets. This blog will give you a general understanding of different areas you need Read More
A construction company’s brand is one of its strongest marketing tools. Potential customers evaluate your company on your brand, which includes your reputation, when selecting a contractor. The strength and awareness you’ve built in the community you serve is essential to stability Read More
We are quickly approaching the end of 2023. This means you need to conduct a construction marketing analysis to determine what the effectiveness of your sales and marketing program to make any adjustments. When analyzing your marketing program, consider these areas: One: Read More
Like other industries in the country, marketing and advertising are also evolving. While there have always been agencies and freelancers for businesses to choose to help them with their marketing, more professionals work from home than ever. Owners must ask if a Read More
Once you have a website built with all your services, experience, and advantages available for visitors to review, you need to maintain it to be an effective construction marketing website. Maintaining doesn’t just mean it is functioning correctly. It means keeping it Read More
In marketing, we stress promoting a construction client’s services and experience. Often though, contractors overlook the strength of the way they do business. I call this messaging technique the “construction marketing project process.” Construction projects are stressful for owners, and contractors must Read More
In the past 30 years, I have worked with construction companies that have been in business for fifty, a hundred, or more years. While this long track record is quite an achievement, it doesn’t equate to continuing construction marketing awareness. Often, owners Read More
New clients ask me to explain the construction marketing process often. At Conach, we break it down into three areas of business development when creating a program for a client: marketing, lead generation, and sales. Now that seems simple enough. And it Read More
Just like construction projects, construction marketing programs involve several different areas. While you don’t have to be an expert in all of them, you should have a general understanding of the major components. This blog will give an overview of different areas Read More
As we closeout 2022, you need to consider a construction marketing assessment. This evaluation will help you to determine what has been effective and what areas need to be addressed. Here are the areas to review: The construction marketing assessment of your Read More
Customer experience is one of the core focuses of B2B companies today, and that includes construction firms. It is one of the best ways to ensure customers keep coming when they need construction services. Here are several customer experience trends that can Read More
When developing marketing messages, many companies take a more formal approach. In this technique, the messaging uses the company name and client rather than personal pronouns. For example, “ABC Construction provides clients with superior services” versus “We provide you with superior services”. Read More
An issue I have seen many times when working with new clients is a lack of oversight of parts of their sales and marketing program. Even if you work with a long-time, trusted vendor, letting this management slip can cause serious problems, Read More
With the labor shortage, our construction clients often ask for our assistance when recruiting. First, let me say we are not HR people, and I explain that to clients. We are not educated in the legal requirements in listing job positions. However, Read More
We are halfway through the 2nd month of 2022 and if you haven’t completed a construction marketing review, now’s the time. Here’s a checklist to get you started: Evaluate your construction marketing strategy First, take a hard look at the marketing strategy Read More
In the 25+ years, I have worked with construction clients, I have had to help several avoid the misstep of copycat construction marketing. Understandably, emulating a successful competitor seems like a surefire marketing tactic, but it is not. While it’s true that Read More