Understandably, emulating a successful competitor seems like a surefire marketing tactic – it’s not. Here’s why you want to avoid the pitfalls of copycat marketing. Using a slight variation of a successful company’s brand (logo and messaging) goes against the basic marketing Read More
Before a prospect will decide to work with you or purchase your product, you need to establish trust. Here are some ways to help your salespeople build that critical trust throughout the sales process. Testimonials: Nothing tops a third-party endorsement to prove Read More
Often, businesses fail to use the referral sales channel. Generally, this is because they assume that customers will automatically refer their company if the opportunity arises. However, customers might not know you are seeking more sales or all the services or products Read More
When making a sale presentation, it’s more than just about the price. Look at it as if you are selling your company all over again. Because whenever you have competition, you have to remember that they are probably promoting their strengths and Read More
The traditional sales funnel ends with the sale. However, to get the most out of the sales funnel, it needs to include encouraging repeat sales. When you have satisfied customers, they are more likely to purchase from you again. Develop a program Read More