Why Choose Conach as Your B2B Marketing Agency?
First of all, with Conach you get a marketing firm plus a full-service advertising agency focused on providing small business marketing services. Because we are a B2B marketing agency, we decades of experience working with clients in industrial marketing, construction marketing, residential home building marketing, financial marketing, and small business marketing. As a result of the success we’ve had in growing our clients’ sales, many have become long-term relationships – and friendships.
No two clients are the same, and neither are their needs
From manufacturing marketing to financial advisor marketing every client is different. Due to the varying needs of our clients, Conach offers a wide range of sales, marketing, and creative services. The range of our small business marketing services makes us a unique outsourced solution to help you grow your business.
We built our B2B marketing agency for small businesses
Admittedly, targeting small businesses is not the typical approach for an advertising agency. Most agencies would rather have the large accounts. The owners of Conach have all worked those types of accounts in our careers. Our goal is to bring that Fortune 500 experience and knowledge to small business marketing clients.
It seems simple, but we all know it isn’t
Getting a new customer seems like it would be easy. First, you generate a lead. Second, you present your advantages and cost. Third, you close the sale…one, two three, done. Of course, it’s not when you add all the things that need to take place in between one, two and three. Things like daily operations, putting out fires, customer requests, dealing with vendors. That’s why we have created our B2B marketing firm. Above all, we are here to help our B2B marketing clients with the complex and time-consuming process of acquiring a new customer.
Keeping our small business marketing services affordable
Because we work with small businesses, we knew found ways to reduce our operating costs. For that reason, we conduct most meetings via the Internet and teleconferences. Similarly, we communicate quickly and keep projects on schedule through email. We have a core of full and part-time professionals to keep overhead low without sacrificing the quality of our small business marketing services. This approach allows us to work efficiently and affordably with clients across the country.
Finally, people always ask us “what does Conach mean.” Well, it’s the Irish word for success and success is the one word that best sums up what we are about at Conach – creating success for your company.
We Have Decades of Experience in Business to Business Marketing
It is important to realize why we created Conach. The owners of Conach had worked at advertising agencies where the value of a client was based on how much they were paying. In contrast, we believe in treating all clients equally. In our agency, we treat our clients honestly, professionally, and personally. Because we focus on business to business marketing for small businesses, we keep our overhead low while offering exceptional work.
In order to accomplish these goals, we have adopted a business model similar to Design Build in construction or an OEM in manufacturing. First, we offer an extensive line of in-house services. Next, we have a team of talented professionals who share our client-focused philosophy. These subcontractors provide specific expertise in areas such as sales training and video production. As a result, we can be a valuable outsourced B2B marketing agency to our clients. Finally, it means we can make a positive impact on your business, and hopefully have some fun while doing it.
About the Owners
Paul Kowalski, President • Creative Director
What is a Creative Director? Paul always says it means he “directs creatively.” To clarify, this is not just a quip, but pretty close to the truth. As Creative Director, he works directly with clients to develop strategies, writes copy, designs, and illustrates for their campaigns. Further, he directs and oversees the rest of the Conach team that design and produce our clients’ material. In fact, that takes some “directing creativity.”
Mike Selk, Vice President • Art Director
You might be wondering what the difference is between a Creative Director and an Art Director. Maybe the best way to explain it is a Creative Director is the Head Coach, and an Art Director is the Offensive Coordinator. In other words, Mike executes the business to business campaigns. He works with clients on the design of their projects, quoting projects, managing the vendors, and implementing the campaign.
Conach Marketing Group is a B2B marketing agency. Because of this focus, we have a specialty in construction marketing, industrial marketing, financial marketing, and small business marketing.