As we approach the new year, now if the perfect time to conduct a technology marketing review. The review will help you identify gaps in your sales and marketing activities to adjust going into 2024. Let’s look at key areas to review. Strategy  The first step in your technology marketing review is looking at your […]

Generally, the classic sales funnel stops with the sale. However, this ending ignores a vital area of sales growth, technical marketing referrals. Remember it’s not a safe bet that you will always get referrals from satisfied clients. It takes effort to develop an active referral network.   The referral network program If you think of […]

A Technology Marketing UVP is your unique value proposition, also called a unique selling proposition (USP). This statement is often the first step in developing marketing messages. It succinctly and clearly describes the unique value you offer clients. This statement includes what benefits you bring to a project, how your product or service fulfills clients’ […]