Over the years, I have worked with many old – and in this case, I’m counting any business open for over three years as old – clients that can’t understand why I tell them we need to practice new small business marketing. After all, they have passed the traditional three-year mark for new businesses – […]

I was having a conversation with a new client about how customers find their type of services. I told him that first we need to determine if their sales are mainly reactive or proactive. You might be asking the same question that he did – what’s the difference. First, there is understanding how the two […]

Are you promoting all your products and services? Often, I have seen clients that focus on one or two products or services instead of a program of small business marketing cross selling. How do you know if you aren’t cross selling? If you feel that your customers don’t know all the products or services you […]

When you own a small business, understanding the various leads you attract is critical. Leads can involve several classifications during the sales process. Of course, a detailed categorization is necessary for salespeople to turn a lead to a sale as they progress through the process. However, at the beginning of the process, I recommend a […]

As states and communities begin to reopen, it will not be business as usual. There will be faster and slower returns to normalcy, or at least what that will be as dictated by COVID-19. Employees and customers will be happy to have you back, but also anxious about their health and the future of your […]

If you are one of the unfortunate businesses having to close because of the COVID-19 pandemic, I hope you will be able to reopen soon. While I realize that you have many concerns on your mind, don’t forget to consider your mall business marketing strategy. You still need to consider marketing your business, just in […]

Influencer B2B marketing is currently the hottest trend in the online B2B marketing world – and for good reasons. Although B2B companies were late to the party, they have realized the value of working with influencers for promoting their brand. You may be surprised to hear that 17% of marketers are willing to dedicate half of their total marketing […]

A B2B Marketing Event is a tried and tested tactic. This offline business-to-business marketing channel provides an excellent opportunity to leverage the power of in-person interactions and real experiences. There are many types of B2B marketing events, such as open houses, product training, anniversary recognition, and charity outings. This strategy offers several benefits, including enhancing […]

Now that the holiday season is over and it’s time to get back to business. with that in mind, let’s look at some B2B small business marketing trends for in 2020? Like previous years, 2020 will see the ongoing evolution of trends that have been around for years as well as the emerging of new […]

If you’ve read my blogs, you know I’ve been at this a while. From websites to social media, I have seen several B2B marketing tactics birthed. I’m an advocate of developing a marketing mix that encompasses different tactics, both old and new. The following are strategies to consider if they could work for your small […]