In the 35 plus years I have been in marketing, I have spent most of that time working with manufacturers. I have also seen many periods of uncertainty in the market, such as we are in currently. Often, manufacturers stop marketing efforts Read More
A Technology Marketing UVP is your unique value proposition, also called a unique selling proposition (USP). This statement is often the first step in developing marketing messages. It succinctly and clearly describes the unique value you offer clients. This statement includes what Read More
We are quickly approaching the end of 2023. This means you need to conduct a construction marketing analysis to determine what the effectiveness of your sales and marketing program to make any adjustments. When analyzing your marketing program, consider these areas: One: Read More
If a blog is successful, it will build your firm’s brand while generating interest in potential clients. There are specific factors we focus on when developing a financial marketing blog program for our clients. Let’s review what those elements are and how Read More
For several years now, our clients have asked us to assist in their employee recruitment efforts. While recruiting and industrial marketing may not seem like a fit, there is more in common than at first glance. After all, when seeking to fill Read More
Accounting firms and financial advisors have been part of our client base for decades. During that time, we have come to understand that our financial clients have little time to consider marketing during tax season. To keep your business development plan moving Read More
Like other industries in the country, marketing and advertising are also evolving. While there have always been agencies and freelancers for businesses to choose to help them with their marketing, more professionals work from home than ever. Owners must ask if a Read More
Generally, there are two primary categories in marketing or advertising: awareness and direct. While each approach employs different channels, it’s critical to understand the fundamental difference between these industrial marketing tactics. Awareness The awareness industrial marketing tactic broadcasts your brand and message Read More
Every manufacturing business encounters changes over the years. Whether it’s as simple as new staff or a major facility expansion, your customers and the market should know. This blog will discuss the factors you need to consider when sending communications about industrial Read More
Whether you are a natural salesperson or uncomfortable when speaking to groups, understanding the best practices of financial marketing presentations will help you be successful. This blog provides tips to create and make effective presentations. Software There are multiple products available Read More
At Conach, we have been implementing client industrial marketing blog programs for many years. If you want your blogging to build brand awareness, generate interest in your business, and bring in leads, there are factors you need to consider. Topics When Read More
Once you have a website built with all your services, experience, and advantages available for visitors to review, you need to maintain it to be an effective construction marketing website. Maintaining doesn’t just mean it is functioning correctly. It means keeping it Read More
As most accounting and financial firms predominantly work with local clients, community financial marketing should be a fundamental part of your marketing program. Building brand awareness in the communities you serve can pay dividends in the substantial growth of your client base. Read More
Understandably, as a marketing and advertising agency owner, I vote yes on outsourcing industrial marketing. However, I realize all our clients weigh the advantages and disadvantages of hiring an outside agency versus an inside marketing person or team. Let’s look at factors Read More
In marketing, we stress promoting a construction client’s services and experience. Often though, contractors overlook the strength of the way they do business. I call this messaging technique the “construction marketing project process.” Construction projects are stressful for owners, and contractors must Read More
Much has changed since the website became a marketing tool. The following blog discusses several industrial marketing website tips for you to consider. Unlike the custom HTML websites of the past, most websites are built from templates, using software such as Webflow, Read More
Just as you look at different components before manufacturing a product, you need to plan your marketing program. An efficient industrial marketing design begins with strategy and continues to the closed sale. Let’s break down the three main phases of business development. Read More
In the past 30 years, I have worked with construction companies that have been in business for fifty, a hundred, or more years. While this long track record is quite an achievement, it doesn’t equate to continuing construction marketing awareness. Often, owners Read More
Often, clients only focus on tracking their current marketing and sales program. While tracking industrial marketing metrics is necessary, evaluating the program’s impact is critical based on your past, present, and future. Past industrial marketing metrics To know where you are going, Read More
New clients ask me to explain the construction marketing process often. At Conach, we break it down into three areas of business development when creating a program for a client: marketing, lead generation, and sales. Now that seems simple enough. And it Read More