B2B Marketing Ideas

It’s 2025 and many people evaluating changes to be healthier. Expand that review to include our marketing program to ensure its fitness. Here’s a checklist to get you started:

 

Evaluate your marketing strategy 

First, take a hard look at the marketing strategy you implemented last year to determine if you hit your goals, and have a pipeline of sales opportunities going into this year. If there are shortcomings, ask yourself:

• Are you setting realistic goals?
• Do you have the team in place to effectively carry out your marketing plan?
• Should you reallocate sales and marketing funds to better performing tactics?
• Do you need to promote your services to new markets?

 

Conduct a review of your brand

Your brand is the image and message you communicate to potential customers and must represent your company correctly. When reviewing your brand ask:

• Are your messages current? Did you add new services, receive more testimonials or case studies?
• Does your image seem outdated when compared competitors’ brands?
• Do you need to create messaging that targets new markets?
• Does your lead generation and sales material need to be updated?

 

Consider your marketing budget

While setting a marketing budget can be challenging, here some questions to help:

• Is your budget sufficient to meet goals?
• Do you need to shift allocation to align with new goals?
• Are lead generation tactics producing the results you need to reach goals?
• Should you test other channels to gauge effectiveness?