B2B Marketing Ideas

I’m an advocate for creating a multi-layered messaging strategy to educate, inform, and connect with prospective customers. There is another area of message development that several new clients neglect, case studies and testimonials. This content proves the capabilities and value of your services and products to prospects.

 

Case Studies Present Your Solutions

A library of case studies highlights the challenges you customers faced the solutions you offered, and the results delivered. If you work with different markets, create studies for each to promote your expertise. Keep the case studies brief and avoid too much technical talk so less savvy readers can clearly see how you helped.

 

Testimonials Prove Satisfaction

Every prospect wants to feel they will be happy with your products or services. Testimonials are the ideal way to offer third party proof that you have a stable of content customers. As with case studies, keep these write-ups short and sorted by market. The more testimonials the better, so set a schedule to reach out to new customers for their thoughts and quotes.

 

Customer Lists Verify Experience

I know some clients are hesitant to make their customer list public to stop competitors from targeting them. However, I think the benefit of featuring your industry experience outweighs the risk. After all, isn’t the competition already targeting the same market? Plus, younger prospects do more online research before contacting a potential vendor and a list of extensive or impressive customers could make the difference.