B2B Marketing Ideas

Inbound marketing draws prospects to your website or social media platforms. To make inbound marketing effective, you need to understand the four steps.

 

Step One: Attraction

Attraction involves a potential customer discovering your company’s website or social media platforms. To attract visitors, you need a keyword and content strategy. Keywords play a crucial role in making your content relevant to search engines. They should focus on words/phrases relative to your company that prospects use when conducting an internet search. Once you have your keywords, weave them into your blogs and posts. Remember, your content should be interesting and informative, less about selling and more about offering value.

 

Step Two: Action

Action turns a visitor into a prospect through call-to-action prompts you have throughout your inbound marketing channels. For example, it could be a landing page with a form on your website or a request-a-quote link in an email. Another sample is linking to your blog on a social media post. If it is a link to your blog or an article, be sure you have a link to a Contact Us page. A call-to-action aims to get the visitor’s contact information to determine their level of interest.

 

Step Three: Conversion

Conversion occurs in the sales process when you contact the prospect to start the relationship. If everything progresses well, the lead becomes an opportunity to submit a quote, and you have a new customer.

 

Step Four: Satisfaction

Creating a satisfied customer is not just about delivering your service or product as promised. It’s about exceeding their expectations and providing exceptional communication, responsiveness, quality, service, and after-the-sale support. This level of satisfaction is key, as it not only leads to repeat business but also serves as a powerful referral source for new sales.