B2B Marketing Ideas: Cross-selling Grows Sales
Without cross-selling in your marketing program, you’re potentially leaving valuable sales on the table. Cross-selling is the strategy that ensures every part of your sales and marketing program reminds current and potential customers of your entire line of services or products. Here are some examples of how you can incorporate cross-selling into your program.
Spreading the message in sales material
One of the key strategies for growth is cross-selling in sales material. If you’re using individual service or product material, it’s essential to include a list of the other services or products to drive growth.
Proactive cross-selling campaigns
Develop a schedule to send service or product highlight e-bulletins to your current customers and prospect list as reminders of everything you offer. Also, post “did you know” messages highlighting all your products and services on social media platforms.
Cross-selling during presentations
Even if a prospect seems interested in one area of your offerings, informing them of ALL you offer during a presentation is an opportunity for additional sales. You never know what else the prospect might need.