B2B Marketing Ideas: Company Differentiation Tips
I have found that clients often need help distinguishing themselves from the competition. The following are messaging techniques that can help improve marketing differentiation.
Company History
The company’s history or story is often overlooked when developing marketing messages. The key is to find the elements of your history that will resonate with prospects.
Specialty areas
Specialty areas: Your unique specialty areas focus on areas of your business in which you have extensive experience. This could include experience in target markets, niche services, or innovative products that set you apart from competitors. Highlighting these unique strengths can reassure your audience of your distinct value proposition.
Community involvement
If you sell locally or regionally, being a good neighbor is not just a moral commitment, but also a strategic move for new business development. Whether through charitable events or memberships in local associations, this participation shows your commitment to your community and provides networking opportunities, opening doors for growth and expansion.