The importance of the industrial marketing service message
Most manufacturers focus on their products and ignore the industrial marketing service message. Of course, quality and delivery are essential to the product you produce. However, the service you provide during the sales, production, and support processes can mean the difference between a happy, long-term customer and a one-time sale. If you lack outstanding service, producing a quality product is only part of the customer satisfaction equation. A ‘service first’ philosophy means prioritizing customer needs and satisfaction in every aspect of your business. Let’s look at areas where you can foster this philosophy throughout your company.
Your industry
You establish an exceptional reputation in the industry by consistently delivering top products with stellar service. However, a respected reputation only adds to your bottom line if you promote it. Include data, testimonials, and case studies that demonstrate the quality of your brand’s reputation. These testimonials and case studies serve as proof, showing potential customers that others have had positive experiences with your brand.
Your staff
Recognize the crucial role your staff plays as the ambassadors of your brand reputation. Their dedication and alignment with the industry stature you’ve earned can make your industrial marketing service message truly powerful.
Your customers
Understand that in today’s market, it’s not just about offering the right part or equipment. It’s about the service that comes with it. Your commitment to customer satisfaction, through quality service and products, is a philosophy that can lead to repeat business and referrals.
The industrial marketing service message and prospects
Potential customers are looking for exceptional service as much as product. No one wants to work with a non-communitive or unknowledgeable supplier. Prospects need to know that you offer responsive and accurate service throughout your working relationship. While promoting an industrial marketing service message, don’t forget to include customer testimonials and case studies. It is always stronger when a third party endorses your company, and you can show data to prove your capabilities.
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.
For more information, visit conachmarketing.com or contact us or call 989.401.3202.