B2B Marketing Ideas: Developing an effective blog program
If you want to start blogging to build brand awareness, generate interest in your business, and bring in leads, there are factors you need to consider.
Topics
Blogs are not just about selling products or services. They are meant to provide readers with information they find valuable or interesting. A blog is an indirect selling tool that promotes your company as an industry expert willing to share helpful information. This approach enlightens your audience and builds trust and credibility for your brand.
Writing the blog
If writing the blog in-house isn’t an option, several content writing services are available online. However, if you want to be more involved in the content, consider hiring a freelance content provider. This option allows you to interact more with the actual writer than working through an online rep, which can lead to more relevant content for your blog.
Schedules
More active websites gain attention from Google search spiders, potentially resulting in higher page rankings. Because of this, the more blogs you post on your site, the better. Setting and sticking to a reasonable or affordable schedule for your team, if using a content writer, is crucial. This commitment to a regular schedule show your audience your dedication to providing valuable content.
Ancillary marketing
While maintaining an active website and establishing your industry expertise are the main goals of a blog, there are other uses. Once the blog is on your website, share it by posting links on social media or using it in e-news to extend your reach.
Need more B2B marketing ideas? Contact Conach: https://www.conachmarketing.com/.