B2B Marketing Ideas: Avoid these marketing mistakes
These common marketing mistakes can cause sales to stagnate if not addressed.
Mistake #1: Inconsistent marketing
Avoiding a sporadic marketing program, one of the most frequent marketing errors, puts you in control. Instead of waiting for business to come in from the same group of customers and only putting effort into marketing when sales drop, a consistent and proactive sales and marketing program keeps your sales funnel full.
Mistake #2: Assumed market awareness
Regardless of how long you’ve been in business, it’s crucial to maintain continuous market awareness. In today’s business environment, people leave, and new contacts take their positions. By continually building market awareness, you stay relevant to prospects and competitive, preventing the loss of sales to more aggressive competitors.
Mistake #3: Poor brand management
Brand uniformity is critical throughout your sales material, website, social media, and lead generation. Without control over your brand, both externally and internally, you send potential customers a confusing and unprofessional message.
Mistake #4: Only the lowest cost wins the sale
The marketing misconception that you must offer the lowest price to win the sale is a profit killer. Create a sales and marketing program based on selling value, not price, by promoting advantages and solutions with a fair price.