B2B Marketing Ideas: Avoid Copycat Marketing
Understandably, emulating a successful competitor seems like a surefire marketing tactic – it’s not. Here’s why you want to avoid the pitfalls of copycat marketing.
Using a slight variation of a successful company’s brand (logo and messaging) goes against the basic marketing principle of creating a unique brand that separates you from competitors. Copycat marketing, when developing your brand, has the opposite effect. It can confuse the market and actually enhance the brand of the more established company.
This carries through to your advertising and sales material. Copying lead generation and sales material not only strengthens the competitor’s brand, it weakens yours. Also, if both you and the copied competitor are presenting to the same potential customer, it will be painfully obvious you’re trying to steal the established company’s thunder.
Remember, copycat marketing fails to build your unique brand while potentially strengthening the competitor.
Need more B2B marketing ideas? Contact Conach: https://www.conachmarketing.com/.