How Important are Industrial Marketing Reviews?
After 30+ years involved with business-to-business marketing, I can tell you that it continually changes. Marketing tactics that once only mattered to business-to-consumer strategies, now should be part of a B2B marketing program. While customer feedback has always been an essential factor for manufacturers in improving service and promoting their company. This was normally part of customer satisfaction surveys and testimonials. While these are still important tools, online reviews are another tool to add to your marketing toolbox. Today’s prospects searching for your products or services tend to look at social media and online reviews before venturing to your website. The more positive industrial marketing reviews you have online, the more likely potential customers will visit your website and contact you. But how do you get current customers to give you online reviews? Here are some tips that can help.
Ask for industrial marketing reviews
Just like with testimonials and survey feedback, you should ask customers to give an online review. Of course, you can have salespeople call or email their customers. While this approach can provide immediate feedback and strengthen relationships, it places the burden on the customer to do all the work to leave a review. When you ask for a review make it convenient for the customer by providing easy access.
Online review campaigns
First, to give customers easy access to leave an industrial marketing review, add a link in the footer of your website. This could be to instructions or online review sites. Many review sites offer guidelines to help customers leave reviews, making it more straightforward for customers. When reaching out to customers for reviews, develop a schedule that guarantees you will reach out to them on a regular basis. This approach lets customers that may not have time when contacted to leave a review. An e-mail campaign that can be set up for automatic blasts lets you contact customers regularly. This campaign could be through an CRM program or online e-mail service, such as Constant Contact. Another channel is to hire a company that handles the review process for you. These providers will send emails to your customer list asking for feedback. If you receive a good review, the provider will contact the customer to post a review on Google, Facebook, or Yelp. This helps to protect your company from bad reviews and reach out to unsatisfied customers.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of INDUSTRIAL marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.
For more information, visit conachmarketing.com or contact us or call 989.401.3202.