B2B Marketing Ideas: Effective Sales Presentations
- When making a sale presentation, it’s more than just about the price. Look at it as if you are selling your company all over again. Because whenever you have competition, you have to remember that they are probably promoting their strengths and reasons for choosing them, not simply their cost. It is dangerously naïve to believe you don’t have to do the same.
- Do not be overconfident in your relationship with the prospect. Even if you feel you have established a strong relationship, possibly even friendship, it may not matter when choosing AND PAYING a quality supplier is on the line.
- Make a professional presentation. Hand out your sales material again, show your company video once more, and restate your qualifications. Your presentation should look professional and be uniform with your company brand and message.
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