Financial Marketing

Now that the tax season is over and accounting firms can breathe a sigh of relief, it’s time to think about client acquisition. As most firms gain business from their community, effective local financial marketing is essential. The first marketing channel to consider is listing your business on Google Business; especially since studies show that the revenue from a Google Business Profile is greater than an Internet lead from SEO. If you haven’t set up your firm on Google Business, this blog will provide a few tips. And if you have a profile, it might offer info you hadn’t considered.

Be thorough

Potential clients finding your firm when searching depends on how accurately and completely you fill in your information. To optimize your Google Profile for local financial marketing, be sure to include:

• Name of your firm
• Local phone number
• Website
• Hours of operation
• A complete description
• All services in Categories
• Any high-quality photos and videos

Validate your profile

Your Google Business Profile might not be ranking in search results because you missed the validation process. Multiple methods exist to verify your listing, such as phone, e-mail, or mail. Once you have your Google Profile validated, you can make improvements to help ranking.

Local financial marketing and keywords

Just as in your website, you can utilize keywords to help prospects searching for your services find you. To use keywords to enhance your Google Business Profile use Attributes. This feature is in the Left Side Menu in the Info Section. Keywords should also be used when responding to questions through your profile. It is a good practice to regularly review your profile for questions. This practice is part of local financial marketing enhances your brand, improves customers satisfaction, and shows your industry knowledge.

 

Pappy

About the Author

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.

About Conach

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of INDUSTRIAL marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing,  financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.

For more information, visit conachmarketing.com or contact us or call 989.401.3202.