Are you engaging in community financial marketing?
As most accounting and financial firms predominantly work with local clients, community financial marketing should be a fundamental part of your marketing program. Building brand awareness in the communities you serve can pay dividends in the substantial growth of your client base. The following areas are ways your firm could become active to help expand your presence and goodwill locally.
Participation
First, join your chamber of commerce. Your membership will provide networking opportunities at chamber events and support positive action to keep your community growing. Next, your firm can host events like an open house and invite chamber members and clients. This event can introduce potential customers to your firm and show your appreciation for current clients. Lastly, partners should engage in community support, encourage employees to be active, and suggest ways the firm could back organizations.
Charitable Activities
Supporting charities goes beyond community financial marketing, as it can help deserving local organizations. This support could be placing an advertisement in a program, becoming a sponsor of an event, or placing a sign at a local sports venue. If your firm has a particular cause it wants to assist, consider putting on an event. A golf tournament, wild game dinner, or art auction are all charitable events that could support worthwhile causes while adding to your firm’s reputation.
Social media and community financial marketing
When participating in community activities, be sure you are promoting that participation. This is not self-aggrandizing; it is simply good community financial marketing. Post community activity on your social media platforms, but don’t stop there. Use those platforms to let the community know about firm milestones, such as anniversaries or new partners. Promote your capabilities by noting the ongoing education your employees attend. Finally, offer informative articles through blogs and e-newsletters. By passing this valuable information on to clients, you both demonstrate your expertise and concern for their continued financial well-being.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and the forming closer, personal relationships.
About Conach
When creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of years of focusing on business-to-business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, we work with clients across the country. For more information, visit conachmarketing.com or contact us or call 989.401.3202.