Industrial marketing website tips
Much has changed since the website became a marketing tool. The following blog discusses several industrial marketing website tips for you to consider. Unlike the custom HTML websites of the past, most websites are built from templates, using software such as Webflow, Zyro, or WordPress (our preference). This approach lowers the cost while improving functionality and accessibility on multiple devices. However, it also restricts the freedom to design the layout of your website. With this limiting factor, it can be challenging to distinguish your company and website from competitors.
Branding
The brand you develop for your marketing program must be unique and connect with your potential customers. Your brand should include both your image and message. While your marketing messages need to tell visitors what your company does, that is just the beginning. Because your competitors are doing the same thing, your messaging needs to promote your unique selling proposition. In other words, why a prospect should choose you. A unique and clear brand sets your website apart from competitors.
Branding Industrial marketing website tips: To separate your company from the competition, highlight any extensive experience through messaging, videos, photos, case studies, and testimonials. Also, videos promote your strengths and are a valuable tool to connect your website with social media.
Interconnectivity
Maintaining activity between your website and social media is essential for search engine ranking. Ensure links to these channels are on your site and vice versa.
Interconnectivity industrial marketing website tips: A blog on your website that you can post links on social media channels create a connection enhancing your site’s page rank.
Ranking
The primary factor in Google ranking is how you work keywords into the text on your website. Prospects use keywords and keyword phrases when searching for services and products. These terms must be woven into meta information and page text to attract search engine spiders.
Ranking industrial marketing website tips: While choosing keywords with the highest monthly searches is tempting, they are typically broad, general terms. Narrowing the focus to a specific keyword or key phrase will help improve page ranking faster.
Pappy
About the Author
Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.
About Conach
When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business-to-business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.