Construction Marketing

Customer experience is one of the core focuses of B2B companies today, and that includes construction firms. It is one of the best ways to ensure customers keep coming when they need construction services. Here are several customer experience trends that can increase your construction marketing success.

Construction marketing success and personalization

The best way to connect with your prospects and clients is demonstrating you deeply understand their needs and challenges. When you offer engagement experiences that connect, both offline and online, it reinforces your expertise in their market. By creating marketing and sales tools that create personalized experiences, you bridge the empathy gap and turn your prospects into clients.

Provide frictionless interaction 

As a construction provider you are fighting against the pre-conceived image that your industry is unreliable, whether you warrant that reputation or not. To assure construction marketing success, make it easy for customers to work and communicate with you. Cleary outline the way you work with clients and your approach to a project. Generally, you need to cover the top areas that can cause issues: materials, subcontractor, reviews, schedules, warranties, and change orders. Another practice is to have policies that ensure communication is timely and direct.

 

Omnichannel communication and construction marketing success

Omnichannel communication maps your client’s journey and focuses on presenting a consistent, personalized customer experience for your clients across all marketing channels to make their experience seamless. Furthermore, you must think of this experience as a vital extension of your brand and marketing strategies.

By incorporating these actions into your corporate culture and your customer experience, you will transform the way you connect with customers. And because these actions will carry through to your sales and marketing program, it will strengthen your ability to build profitable relationships with prospects.

Pappy

About the Author

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.

About Conach

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in financial marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.