Small Business Marketing

Influencer B2B marketing is currently the hottest trend in the online B2B marketing world – and for good reasons. Although B2B companies were late to the party, they have realized the value of working with influencers for promoting their brand. You may be surprised to hear that 17% of marketers are willing to dedicate half of their total marketing budget on influencer marketing in 2020. 

What is B2B Influencer Marketing?

Influencer B2B marketing targets key industry leaders to build your brand message in a target market. The idea is to work with people of influence in the target market and approach them to promote your brand. If you believe that B2B influencer marketing is for you, the following are some tips to consider.    

Relevance in B2B influencer marketing

Now there may be the temptation to collaborate with influencers with massive social followings in order to get maximum reach. However, that’s not the best approach. In the B2B influencer marketing arena, relevance matters the most. Make sure that the influencers you choose to work with share similar goals and objectives as your company. Micro-influencers who are focused on specific topics can also help you make strong connections with your target market. 

Loosen the Reins

It’s natural to want to have complete control over your company’s influencer B2B marketing efforts, but you need to let flexible if you want your influencer marketing efforts to yield the best results. It is best to set clear goals and expectations from the start instead of imposing your opinions on the influencer. Influencers know their audience and will have better ideas to promote your brand to them.  

Think Beyond Guest Blogging 

While guest blogging is an excellent idea for a B2B influencer marketing campaign, it certainly isn’t enough to help you achieve your desired results. In this creative world, you should think outside the box and take on an integrated approach. Consider creating different forms of content together and using the power of social media to reach a broad audience base. With these tips for influencer B2B marketing , you can achieve your desired marketing results in today’s digital world.  

About Conach

The Conach team brings Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.

For more information, visit conachmarketing.com or contact us or call 989.401.3202.