Small Business Marketing

Many companies are jumping on the “brandwagon” of small business influencer marketing. First of all, let’s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with people, businesses, and organizations with an expert level of knowledge and standing in their industry. These influencers then endorse your business through social media platforms.

With the emergence of social media as a marketing tactic, many companies are experiencing significant results utilizing influencer marketing. It can do wonders for your brand’s awareness, credibility, and reputation if done the right way. Here are a few things you need to know about small business influencer marketing before you get started.

ONE: Small business influencer marketing is basically word-of-mouth marketing

Small business influencer marketing is a glorified version of word-of-mouth marketing. When you want to build sales, your credibility matters the most. And nothing speaks of your credibility better than influencers promoting your brand. Word spreads from a trusted influencer’s platform to potential customers that they have as followers.

TWO: In-depth understanding of your brand

Small business influencer marketing has its own perks, but to enjoy them all you must choose an influencer who has a thorough knowledge of your brand. One wrong message can make all your marketing efforts in vain. For this reason, it is critical to choose an influencer who already knows your brand or to take the time to educate them before beginning their endorsements.

THREE: Numbers don’t really matter in small business influencer marketing

While it’s true that an influencer’s reach is directly related to their number of followers, that is not such a critical a factor in small business marketing. When you’re targeting other brands and businesses, what matters is the knowledge of the influencer. A reliable and well-versed influencer may not necessarily have a huge follower base, but its base will be more qualified. Therefore, the followers are more likely to become your customers.

 FOUR: Trends are Important

For effective small business influencer marketing, you need to stay on top of the changing trends. What’s trending today might drop in ratings the next day. So, make sure that your marketing strategy aligns with popular trends. Also, be certain that your influencer’s communication is effective. Otherwise, your campaign will most likely fail and possibly harm your overall small business marketing efforts.

About the Author

Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client’s business growth and forming closer, personal relationships.

About Conach

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing, financial marketing, and industrial marketing. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.

For more information, visit conachmarketing.com or contact us or call 989.401.3202.